Sure, I occasionally switch to other headphones, but Apple is always my first choice when it comes to most tech, like my laptop or phone. Yes, their premium products come with premium price tags, but the quality speaks for itself.

Spotted: The lowest price ever on the MacBook Air!

Amazon has dropped the price on the M4 MacBook Pro to $1,399, which is $200 down from its usual $1,599 price. While 13% off might not sound huge, any discount on current-generation Apple products is a win, and this matches the lowest price we’ve seen on this configuration.

Apple Magic Keyboard for the 13‑inch iPad Air normally retails for $349.99. As of Nov. 20, it's on sale for $279.99 at Target.

It's no secret that Amazon is one of the go-to retailers for Black Friday savings. This year, the mega retailer's Black Friday shopping event kicks off on Nov. 21 and runs through Dec. 2 — and as in previous years, deals started pouring in on Apple products, smartwatches, TVs, and much more days (weeks, even) prior.

Best Buy’s early Black Friday deals have been impressive this year with a significant focus on Apple devices. The iPad 9th generation (64Gb / Wi-Fi) at $199, down from $329, stands out as one of the most compelling offers in their lineup: The tablet is an exceptional value proposition at 40% off,

Ahead of Black Friday, snag a single AirTag for a record-low $19 on Amazon—or save even more on a four-pack for just $70 (that's under $18 a piece).

Set an alarm to check your Apple wish list early on Black Friday. Because of the rarity of deals, they're usually among the first things to sell out. AirTags are a randomly good deal right now. They're just $20, a record-low price. Our editor uses hers as a luggage tracker.

You can pick up an Apple Watch SE for just $189 over at Amazon right now. That’s a 24% saving on the usual $249 price, and means you have an extra $60 to spend on something else. Like a flashy new band, or an AppleCare Plus plan.

It’s rare to see significant discounts on Apple's latest iPads. Getting the newest generation at a lower price is always a major score — not to mention that our own Rick Broida named this the best overall tablet of 2024,

Right now, Amazon is offering a fantastic deal on an even newer model: the 2024 iPad Air M2 is $100 off. For just $499, you can get the 11-inch iPad Air, powered by the M2 processor, with 128GB of storage and in four color options.