AOL

Shaking seats and piped-in fog: How 4DX is carving out a niche moviegoing market

In George Miller’s new Mad Max film “Furiosa,” a red paint flare explodes and casts the theater screen in a saturated crimson cloud. Feet away, among the rows of gyroscopic 4DX chairs, plumes of fog ...
Hosted on MSN

Prime Video merges with MX Player and plans 4DX finale for The Boys

Amazon will integrate MX Player into Prime Video in India, combining free ad-supported and paid ad-free content into a single platform. The move expands Prime Video’s content library, audience reach, ...
Polygon

Riding Dune: Part Two’s sandworms in 4DX is cool as hell. The fight scenes? Not so much

Dune: Part Two is here, and as a fan of the original novels, I did my part on premiere weekend by dragging my oldest daughter to the theater to join in on the ride. And what a ride it was: Our local ...
Variety

Inside 4DX: Meet the Masterminds Making Movie Theater Seats Shake, Spray, Wobble and Roll

When audience members take their seats to watch “Bullet Train” in a 4DX auditorium this weekend, they will be greeted with a choice. Within the armrest lies a small button that allows viewers to ...