Amazon has reversed plans to charge third-party adtech vendors for API calls, eliciting a chorus of cheers from Amazon-focused developers and agencies. In a message to Selling Partner API (SP-API) ...

Amazon includes a built-in API key system that allows users to display ads for products on their personal blogs. Amazon even give users a percentage of the sale if a reader clicks on the ad and buys ...

Logimu added a brand and seller intelligence layer to its Amazon data API and to its connector for Claude, ChatGPT and other ...

Amazon is playing a delicate dance with its tech and agency partners. For years, Amazon has relied on close partnerships with retail-focused adtech companies to grow its burgeoning ad business. In ...

The new hot trend is what’s known as Model Context Protocol, or MCP. And Amazon Ads is entering the fray with a built-in MCP product meant to be a first foot in the door for advertisers using agentic ...