How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect better with consumers, but AI tools may perform ...

A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first, be ...

Subaru dumps the “Driven By What’s Inside” slogan next week in favor of “Think. Feel. Drive.” created by a new ad agency. Print ads and a new TV spot will focus on all-wheel-drive verses ...

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Brokerage advertisements used to be all about the firm: “When E.F. Hutton speaks …” But these days — call it the age of scandal — brokerage ads are all about the client. “A few years ago, companies ...

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. An earworm is a song or song fragment that gets stuck in ...

Never the industry’s shrinking violet, Brewdog’s latest work directly criticises the taste of flagship drinks from four of the UK’s biggest beer brands. The campaign takes the overall consumer scores ...