Affiliate networks aren’t one-size-fits-all. Between evolving tracking laws, new tech capabilities, and shifting fee structures, the best choice depends on your business model and goals. This guide ...

The key to success in affiliate marketing lies in forming and maintaining mutually beneficial relationships between an affiliate and an advertiser. Their partnership, however, doesn’t happen by chance ...

At the RSA conference, there was a lot of talk about affiliate networks—that is, the people and companies who knowingly or unknowling help spread malware, build botnets, and make nefarious activities ...

Right Media, aQuantive, and 24/7 Real Media all had something in common besides the technology platforms for which they were ostensibly acquired. Each had an ad network component to their business. It ...

For better or worse, being in the digital advertising business often means getting caught up in the minutiae of A/B testing, on-page adjustments and KPI monitoring. Our clients don't have this problem ...

One week ago the Google Affiliate Network (GAN) announced they would be shutting down their platform in the upcoming months. Since then, the affiliate industry has experienced an unprecedented ...

When I started out in affiliate marketing over a decade ago, life was relatively simple. If you wanted to run an affiliate marketing programme then you went to an affiliate network. Job done. But fast ...

Hey, Readers. Welcome to the AdExchanger Commerce weekly. Today, we examine a microcosm of the affiliate marketing and ecommerce business in the form of CNN Underscored, the news company’s ...