Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers. The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today.

Apple’s newest devices are officially on sale starting today. The lineup includes the MacBook Neo, iPhone 17e, M5-powered MacBook Pros, and the refreshed MacBook Air.

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Cyber Weekend is one of the rare times of year when the Apple Store hosts a sale ...

The Apple Downtown Detroit store is a culmination of a years-long process, Apple, Inc. representatives said at a media preview event on Friday. As part of the marketing of the store, Apple designed a temporarily reimagined Apple logo with a cursive "D" as ...