Logos surround us in digital and physical space. Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols.

A simple monogram revolutionised brand design.

Whether it’s the Superbowl, World Cup or World Series, sports fans never have to wonder who’s who on the field. Not with their team’s colors and carefully crafted logo plastered all over the stadium.

Opinions expressed by Entrepreneur contributors are their own. Your company’s logo is the visual figurehead of your brand, so it’s important to get it right. Whether intentional or not, every detail ...