A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as an ...
BMW finalized its acquisition of longtime partner Alpina in March 2022, closing one chapter and opening another. Rather than fast-track the transition, BMW honored a five-year agreement signed in 2020 ...
The best BMWs BMW makes right now aren’t just BMWs. There’s usually some special badge involved that makes it special. They’re CSes, they’re CSLs, they’re “Handschalters,” and—whisper this ...
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Ever heard of Alpina? If you’re not a BMW fan, the name may not mean much, but it’s been around for more than half a century, and it’s preparing for a new future under BMW ownership. Similarly to how ...
Vik is the Co-Founder and former Editor at MotorAuthority, a leading U.S. website covering performance and luxury cars. Since 2025, he has contributed to CarBuzz, blending his engineering background ...
There are top-trim vehicles that we here at AutoGuide believe are not in fact better than their more affordable siblings. The 2025 BMW Alpina XB7 is not one of them. Yet the Alpina treatment elevates ...
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What BMW Alpina means for performance, luxury, and the brand's identity
BACK in March 2022, BMW Group announced its acquisition of Alpina, a company founded in 1965 by BurJkard Bovensiepen, a ...
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