BMW has announced that Alpina, its longtime collaborator, will become a standalone brand. The rights to the Alpina trademark were transferred to BMW on January 1, 2026, marking the launch of the newly ...
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Alpina Celebrates Full BMW Integration With New Logo and Focus
The deal first announced in 2022 is now complete.Alpina is no more; say hello to BMW Alpina.The Bavarian automaker announced in 2022 that it would be purchasing and integrating the storied tuning ...
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