A corporate identity is the general image a business projects in the minds of customers, investors and employees. The corporate identity is the manifestation of the products, services and values the ...

BRAND UPDATE: An example of the use of Carrier's new tagline, "For the World We Share." (Courtesy of Carrier Global Corp.) June 9, 2025 PALM BEACH GARDENS, Fla. — Carrier Global Corp. has announced ...

When a company looks to establish itself in the marketplace, it often turns to branding to help. The concept of branding and identity is to create a look and feel immediately identifiable and ...

Branding is a buzzword, with everyone from individuals to huge corporations concerned with the matter. But branding is more than just what your company’s logo and advertising look like. A brand should ...

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

In the "Dos And Don’ts of Building A Brand Identity (Part 1)", we looked at examples of how companies managed to build, maintain and modernize their brand identities from various industries. In this ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

In the food and beverage aisle where taste and packaging helps brands stand out, sonic branding may help cut through the noise and forge emotional connections with consumers Sonic branding, also known ...

When approached in the right way, employee engagement can have a significant impact on your overall brand identity, ensuring that company values are lived and demonstrated in both customer-facing and ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...