Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

Ralph Lauren Corporation’s RL brand elevation strategy continues to show tangible results, reinforcing the company’s position as a global premium lifestyle leader. In the second quarter of fiscal 2026 ...

Homes.com’s Chris Mumford shares digital branding strategies agents need to stay visible, build trust, and win more listings ...

In today’s environment, brand can’t just be a visual wrapper. It has to be something more fundamental. For much of the modern corporate era, brand has been treated as surface area. A story told ...

A closer look at how RONA aligns brand building, retail media, and digital to connect with customers —and what vendors need ...

Alysammy has officially rebranded as Kineteck, marking a pivotal moment in the company’s evolution. This transformation underscores a renewed dedication to delivering outstanding digital services ...

AI is no longer just a research assistant; it’s taking action. With advancements like OpenAI’s Operator, AI can now complete full tasks on a user’s behalf. Think: not just recommending a product, but ...

Ram Kapoor has been named associate vice president (AVP) for marketing and brand strategy as part of the University Communications and Marketing (UCM) team at Carnegie Mellon University.

It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...

In 2025, playing it safe isn’t an option. It’s time for brands to stop following the rules and instead challenge them. There are so many touchpoints consumers engage with nowadays, and algorithms that ...

In late February, Winston-Salem, N.C.-based Novant Health announced a strategic branding campaign, which includes new names and logos for 13 acute-care facilities, more than 100 outpatient facilities ...