If you’ve been around long enough to see a few CRM projects come and go, then you have probably noticed a pattern. Technology changes, the logos change, and the dashboards look shinier every few years ...

Oracle's Rob Pinkerton discusses how to harness AI agents to avoid blind spots in data and processes, build a cohesive ...

PRESSADVANTAGE – Rocket CRM has announced the implementation of an enhanced Landing Pages feature, developed to support ...

Lightfield, a new AI-powered CRM from the creators of Tome, launches to challenge Salesforce and HubSpot by eliminating ...

In a world where customer acquisition costs are soaring and customer retention — particularly retaining profitable ones — is getting harder for every enterprise, “knowing your customer” is not just a ...

Editor's note: The first article, by Peter Moses and John Moses, in this two-part series was published in June 2005's Viewpoint section. CLICK HERE to view part 1. Many companies are finding that the ...

When Microsoft took the wraps off Dynamics 365 a couple of weeks ago, officials seemingly didn't want to talk much about tech. They were more intent on appealing to business decision makers. But most ...

MaxPoint helps marketers in the CPG, retail, finance, insurance and auto sectors deliver messages to customers near local stores that need a marketing boost. Now those marketers are itching to use all ...

Salesforce, Inc. (NYSE:CRM) is one of the Best Fundamentally Strong Stocks to Buy. On November 7, Salesforce, Inc. (NYSE:CRM) ...

I recently spent time looking at Salesforce.com’s history of acquisitions and from where I sit, two conclusions about Marc Benioff’s vision for the company seem crystal clear. First, Benioff has no ...

The ultimate test of a company’s ability to adapt this year lies in how well its team and operations adjust to a remote work model, especially if the shift from office to remote was an unexpected ...