Porsche x Toy Story 5 is a grown up Hot Wheels fantasy
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I spend too much time window-shopping for sports cars I can't afford. The alternative is looking at Hot Wheels cars: that's a much cheaper hobby, at least most of the time. If you aren't ...
A 49-cent toy in 1968 quietly shaped a generation's lifelong obsession.
Check out this hilariously over-detailed Hot Wheels hooptie. It’s packed with all the colorful cliches of a car maintained on a budget of “grandma sends me $20 every birthday.” It kind of looks ...
Mattel’s latest packaging strategy could pay for the 1/43rd-scale Hot Wheels collectibles, as the smaller cars will still be ...
When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience ...
I was one of the lucky dogs who got to tour Mattel’s Hot Wheels design center. Here’s how it went. Back in 1968, Mattel’s Elliot Handler started Hot Wheels to compete against Matchbox cars.
Hot Wheels are one of the most beloved and iconic toys. They're one of the most reliably affordable, too. You can always count on Hot Wheels to meet you with a modest price tag — well, not ...
Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and ...
As a boy, Bruce Pascal reveled in testing the limits of his Hot Wheels. He might squeeze a firecracker into one of the miniature metal cars and set it off, or flatten one with a hammer to see ...
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