"We’ve taken something people use every day and made it meaningfully better." ...

We bet you’ll have a lot to say about this.

Charmin has a new take on how toilet tissue tears. The Procter & Gamble brand this month begins a nationwide rollout of Ultra Soft rolls with scalloped edges – instead of the traditional straight ...

CINCINNATI--(BUSINESS WIRE)--Bathroom-goers everywhere know that moment of pure dread that comes with an empty toilet paper roll. In fact, 82% of people even say it’s one of the most frustrating ...

We've all been there. It's a dark, lonely place—when you're sitting on the throne, looking to wrap things up, and you look over to see an empty toilet paper roll. You can't exactly hike up your pants ...

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of toilet ...

Add Futurism (opens in a new tab) More information Adding us as a Preferred Source in Google by using this link indicates that you would like to see more of our content in Google News results. It was ...

"Consumers may not think to ask for a wider sheet, but they do know a better clean when they feel it. With Ultra Strong with Wider Sheets, we've taken something people use every day and made it ...