Everyone wants a brighter, whiter smile, right? As a society, we’re constantly bombarded with images of celebrities, models and politicians with perfect, photo-ready teeth, which in turn makes us want ...

COLGATE has launched its first-ever Colgate Optic White Purple Serum, a whitening booster that redefines what it means to shine with confidence. Designed to instantly correct yellow tones using rich ...

"We are thrilled to collaborate with IU, the Queen of K-pop, a partnership poised to make a significant impact with beauty enthusiasts across Asia and globally," said Samir Singh, EVP Marketing, ...

Read the original article on Purewow. PSA: Teeth whitening pens have officially entered the chat. And with the promise of being an easier, less messy (and potentially faster) method than ...

A Nevada woman has filed a class-action suit against Colgate-Palmolive, claiming that Colgate's Optic White toothpaste is based on "false hope" because it fails to naturally, deeply whiten teeth as ...

The first rule of oral hygiene states that brushing your teeth is not supposed to hurt, and if it does, chances are there’s a problem with either your teeth or your toothpaste. Among toothpastes that ...

Recalled products include Colgate Optic White Stain Prevention Toothpaste 2.1 oz., Colgate Optic White Charcoal Toothpaste 4.2 oz., Colgate Optic White Mouthwash 16 fl. oz., Colgate Optic White High ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. When you’re getting your photo snapped, are you ...

The new tooth-whitening algorithm allows shoppers to simulate the results of Colgate’s Optic White Overnight Teeth Whitening Pen in seconds. NEW YORK--(BUSINESS WIRE)--Perfect Corp., the leading ...

(MENAFN- Media OutReach Newswire) IU's Beauty Hack for a Whiter Smile SINGAPORE - Media OutReach Newswire - 15 August 2025 - Colgate-Palmolive has launched a new campaign for Colgate Optic White ...