A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. But it doesn’t have to be. Fortunately, you don’t have ...

Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Content marketing works best when you have a well-defined ...

Financial advisors looking to build an online presence must have a content strategy that is effective in terms of converting visitors into leads and then into prospects. However, these efforts have to ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. Digital marketing continues to grow in importance. People ...

A social media content strategy is like a map and a guidebook rolled into one. It’s an essential document that tells you how to get from point A to point B to ensure a return on investment (ROI) from ...

Opinions expressed by Entrepreneur contributors are their own. A successful organization understands its strengths and weaknesses, sets clear goals and objectives and achieves them through action. A ...

Opinions expressed by Entrepreneur contributors are their own. Strategic planning is an organization’s process of defining its strategy or direction and making decisions on allocating its resources to ...

So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor ...

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video ...