It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random boxes ...
The question of Cracker Jack’s origin is a sticky one. Some attribute its invention to Frederick Rueckheim, others to Charles Gunther, both German immigrants who migrated to the Midwest and built ...
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