As the baseball season gets into full swing—from the major leagues to the little leagues—the Cracker Jack brand, from PepsiCo's Frito-Lay division, is unveiling a whole new approach to the Prize ...

Forget the peanuts. Can the popcorn. Think prizes. Cracker Jack is nothing without the sweet anticipation millions of people have felt as they tore into a box of the glazed popcorn and peanut snack, ...

It’s the seventh inning, “Take Me Out to the Ballgame” just echoed through the park and you’ve decided, because you’re hungry or maybe just a sucker for good marketing, that nothing goes better with a ...

Cracker Jack on July 20 announced nine recipients of the I Am Cracker Jill Award, with grand prize winner Lindsey Zurbrugg becoming the first athlete to join its Cracker Jill roster of characters, per ...