This article is part of a Gaming Insights series paid for by Facebook. Gaming is a highly competitive industry. At Facebook, we see that games advertisers are often competing for the same audience, ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Alex Song is the CEO and founder of Proxima, a data science company that helps brands better reach consumers across all major platforms. The advertising industry is widely known for its creativity. It ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

LONDON, Feb 9 (Reuters) - Britain's WPP is preparing to bring its three main creative advertising agencies under one banner, ...

Airbnb shelved its huge $800 millions marketing budget when the pandemic hit. Now as a company not just recovered but thriving, it has brought all its marketing, advertising and creative in-house, and ...

NEW YORK--(BUSINESS WIRE)--Creative agency Mischief @ No Fixed Address is sending shockwaves through the marketing world by earning an unprecedented series of accolades and growing at a rate the ...