Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

The Ability Machine is run by a team of creatives with intellectual disabilities. The agency has already completed brand work for Mercedes and Kind. At the new ad agency Ability Machine in Nashville, ...

Gen Z advertising professionals are not just updating formats—they are redefining the relationship between brands and culture ...

Amazon Ads has launched an agentic AI tool called “Creative Agent” for UK advertisers to create ads from ideation to execution within a chatbot, for no additional cost.

In today’s digital evolution, the future of marketing thrives where data-driven precision meets captivating creative execution. This is the philosophy behind AdWaken.ai, an AI-empowered creative ...

The “not for sale” sign definitely is up at Preston Spire, the creative agency that’s been doing business — independently — since 1950. Suitors nonetheless are showing interest in the ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By ...

WPP is reportedly bringing its three main creative advertising agencies under one banner, WPP Creative. The three creative ...

If you are an aspiring entrepreneur with a background in digital marketing, communications or creative design, launching an advertising agency can be a high-potential path to business ownership. You ...

Fortune 500 used car retailer CarMax, headquartered in Goochland County, has chosen a new creative agency of record, leaving Richmond-based marketing and ad firm The Martin Agency, which held the ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...