This is a tale of two spots, and how using data to instruct creative without human self-awareness is dangerous. It starts with Peloton’s much-maligned ‘The Gift that Gives Back.’ This is not an ...

As is usually the case with this company's lenses, the Composer II and Sweet 80 Optic focus on Lensbaby's "sweet spot." That sweet spot keeps a sharp focus on the subject of the image while blurring ...

Following its premium Velvet 56 art lens, Lensbaby is introducing the Twist 60, an all-metal 60mm f/2.5 lens. With a gold anodized aperture ring, the bright aperture gives portraits creative ...

The Lensbaby Double Glass II ($199.95) is an update to one of the original Optic Swap lenses, the Double Glass from 2008. The new edition adds internal aperture control and comes in a better-built ...

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Lensbaby today unveiled its newest creative effects lens, the Sweet 80. Like the Sweet 35 and Sweet 50 before it, the Lensbaby Sweet 80 mounts to a camera via the Composer Pro II optic swap system.

The Lensbaby 46mm Macro Filter Kit is a new set of +1, +2 and +4 close-up filters. The 46mm Macro Filter Kit is multi-coated to deliver the highest possible contrast and is compatible with the Sweet ...

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology. The Lensbaby Double Glass II ($199.95) is an update to one ...

PCMag.com is a leading authority on technology, delivering lab-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better ...