The rise of the Customer Engagement Platform is being driven by increased focus on privacy and consumer demand for higher quality interactions with the brands they intend to buy from. In the last few ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When people think of pivoting, it is often limited to their ...

WALTHAM, Mass.--(BUSINESS WIRE)--Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company TM, today announced Pega Customer Engagement Blueprint, a generative AI-powered collaboration ...

Beyond clicks and likes. Engagement that drives loyalty is bidirectional, relational and continual. Extend your perspective beyond superficial metrics like clicks and likes. Loyalty is more than ...

Google's release of Customer Engagement Suite with Google — a Contact Center as a Service (CCaaS) product — with advanced artificial intelligence signals a strategic step to strengthen the company's ...