RERE reported Q2-24 results with strong topline growth and improved margins. ATRenew is positioned well for continued growth, driven by the notable consumer behavior change in China. Maintain a buy ...

Today, effective CPG trade and revenue growth management requires a new approach to keep up with the pace of change. Consumer products companies are challenged on all fronts. Inflation continues to ...

CCF (formerly known as Clarity Coverdale Fury) is an independently-owned advertising and creative communications agency focused on consumer behavior change. For 45 years, CCF has been helping brands, ...

The ad industry has only recently started to focus on its responsibilities around climate action – both in its operations and more importantly in using its superpowers to change behavior. There are ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Artificial intelligence is forecast to generate $3.9 trillion in business value by 2022 -- up from $1.2 trillion in 2018, according to the research firm Gartner. The technology remains on track to ...

Market change refers to the dynamic and continual evolution of marketplaces due to a variety of factors. Those factors include: Technological Advancements: Innovations in technology can rapidly alter ...