Hiroshi Nittono receives funding from The Japan Society for the Promotion of Science (JSPS). This study was supported by JSPS KAKENHI No. 23330217. However, why cute things attract us and how they ...

A fluffy, doe-eyed kitten adorned with a rainbow and a unicorn horn may, at first glance, stir up images of childishness or innocence. However, this cute creature is more powerful than it may first ...

“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

How Japan's "most famous" artist, and others, are subverting the country's cute "kawaii" aesthetic to question the world we live in. More than a millennium ago, the Japanese empress Fujiwara no Teishi ...

If you’re familiar with Japanese culture, you know that kawaii is the cultural celebration of all things cute and adorable. The bright, sweet, and innocent kawaii aesthetic has taken over in recent ...

KimoKawaii is Conroe’s only anime convention — and it’s anything but ordinary. Blending “creepy” and “cute,” the annual event celebrates anime, cosplay, and Japanese pop culture with a fashion show, ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. In 1943, ethologist Konrad Lorenz proposed the concept of “Kindchenschema” or ...

You have reached your maximum number of saved items. Remove items from your saved list to add more. I have a theory I bore people with at dinner parties called the "Googly Eye Effect". It ...

It’s no secret that Japan is seriously into cuteness. Accordingly, in most situations, deeming something kawaii, or cute, is seen as high praise. This is especially true when it comes to women.

It’s no secret that Japan is seriously into cuteness. Accordingly, in most situations, deeming something kawaii, or cute, is seen as high praise. This is especially true when it comes to women.