The MS Business Analytics degree focuses on the exciting and fast-growing field of big data. Designed to teach students how to translate data into strategic business decisions, this robust technical ...

Today, companies track everything — sales figures, customer behavior, marketing performance — yet one of the most important factors in success often goes unmeasured: the decisions themselves. We ...

Letting raw emotion drive financial decisions sounds like a recipe for disaster. But Jennifer Lerner, the Thornton F. Bradshaw Professor of Public Policy, Decision Science, and Management at the ...

Tom made a major career decision 3 months ago: he decided to leave his position as chief information officer at a large manufacturing firm to become an entrepreneur and start a company to provide ...

Marketers have long argued that a strong brand can induce customers to pay premium prices, increase customer loyalty, and drive growth. But until recently, it’s been difficult for marketers to explain ...

Join the Department of Global Health and Population on Monday, June 9, for a seminar featuring Stéphane Verguet, Associate Professor of Global Health in the Department of Global Health and Population.

Faculty that teach in the MSBA Decision Science Track are experts in areas comprehensive analytics and decision science. The faculty at Leeds School of Business are committed to driving impact, ...