Premium means different things to different shoppers, Gregori agreed. Everything from grass-fed to organic, USDA Prime to ...

Few words are more popular in the media and advertising worlds than “premium.” When referencing content, in particular video content, everyone claims to be premium. There is a generally accepted ...

For any product, the aspirational path to “premium” often requires packaging that befits its lofty ambitions. This holds true for TV as much as it does for high-end liquor. Once upon a time, a spirits ...

Premium video: Can you define it? Traditional TV networks would like you to believe there is a big distinction between professionally produced video and an instructional video on YouTube. For example, ...

Research shows premium environments make for more effective campaigns. But in the current digital landscape, how do you define 'premium' and why does it make a difference? Venessa Hunt explains. Once ...

Forbes contributors publish independent expert analyses and insights. I cover the business of beer and alcohol, mixed with a little politics For the first time, a brand development agency that ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Ramsey McGrory was CEO of AddThis and previously ran Right Media for ...