Sales and marketing typically function as two distinct departments within an organization. However, both teams share the goal of attracting customers, so they often work collaboratively and ...

A: Much has been written about these subjects. In a nutshell, marketing is the process of creating customer awareness of a product or service, while sales is the follow up with the customer. One ...

Sales-marketing alignment has come a long way in recent years, but areas of needed improvement remain. One such area is intent data. Sales-marketing alignment has come a long way. The B2B industry’s ...

The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often have ...

Modern B2B marketing organizations and teams are in a state of constant evolution. They're charged with transforming the perception of Marketing from a cost center to a revenue center. They're ...

Scott Samson is the founder and CEO of SamsonPR, a B2B tech public relations agency putting disruptive companies on the map. PR ≠ marketing. Boom, mic-drop. As the CEO of a B2B tech PR agency, I have ...