The reflection staring back at shoppers in a dressing room mirror can often leave them scratching their heads. Ana Valentin trusts her bedroom mirror a whole lot more than any she faces in a store's ...

The Canadian retail brand Aritzia has gained staggering success in recent years. It has generated buzz on TikTok via videos that comment on its mirrorless dressing rooms. A retail expert talked to ...

Dressing room design can make you look really good – or really bad. — -- One in three shoppers will buy clothes in a store without going into the dressing room and trying them on. It seems ...

With an armful of heavy clothes draped across your arm and ambition at its peak, you begin to snake your way through overstuffed shopping aisles toward the nearest dressing room. Upon arrival, the ...

Ralph Lauren will use Oak Labs' futuristic fitting rooms with interactive smart mirrors; the mirrors are cool, but from a privacy perspective it could lead to potentially creepy data collection.

Reporter's Notebook is Retail Dive's ongoing series in which reporters and editors visit the retail industry's brick-and-mortar locations to gain on-the-ground insight into retail trends. If you can ...