Hershey’s Reese’s brand unveiled its Super Bowl plans this week which include an in-game 30-second spot that celebrates the brand’s Chocolate Lava Big Cup that was introduced in August 2024. The ad, ...
The ‘Don’t Eat Lava’ campaign won Gold in Creative at The Drum Awards for Marketing, leveraging a satirical approach to highlight the delicious chocolate lava in REESE’S Chocolate Lava Big Cup, ...
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