Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn ...

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

Open rates have long been a key performance indicator for marketers, but continually evolving regulations and privacy concerns—and email platforms' response to those regulations and concerns—have ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Email and SMS marketing complement each other well. Here’s how to use both for your small business.