Welcome, marketing aficionados! Are you tired of hearing that email marketing is dead? Well, it's time to debunk that myth. Today, we're diving into a recent episode of the Marketing Smarts Live Show.

Consider this statistic: 71 percent of marketers say they’re sending more emails than ever before, according to email platform Knak’s 2023 benchmark report. What’s more, the average professional gets ...

When you have a speaking engagement, provide a sign-up sheet for your complimentary newsletter. This technique has a very high response rate because the audience has already expressed an interest in ...

For start-ups, email marketing can seem a little daunting. Email is an expansive marketing tool in terms of design, content and strategy. The Good Marketer's found Tom Welbourne explains how marketers ...

Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes. Jay Schwedelson, the founder of ...

If done properly, email marketing is more effective than any other marketing channel available. And automotive dealers have the number one ingredient that makes email so effective at driving response ...