This article was co-written with my colleague and fellow Forbes Technology Council member, Palash Soni, co-founder of Goldcast. A few years back, B2B events had similar characteristics to the ...

Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

Event marketing is having a major moment in B2B right now. Multiple research reports indicate a rise in event marketing spend and success, while event technology vendors have built a strong presence ...

Cvent Audience Connecter for LinkedIn helps B2B marketers refine audience targeting and improve campaign activation to maximize event ROI on the world’s largest professional network The integration ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash. The report was based on data from a survey conducted in ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The value of human interaction is more important than ever, in my opinion, and this is ...

If you work in marketing, you know that an event without a plan is just a really expensive party. Experiential marketing no longer rewards spectacle for spectacle’s sake. Brands aren’t just competing ...

Experiential event marketing has become a pivotal element in integrated marketing plans, not just for Fortune 100 companies, but for businesses of all sizes. It plays a critical role in spreading ...

Cvent, a meetings, events, and hospitality technology provider, has acquired Goldcast, a video content platform built for B2B webinars and events. This acquisition combines Cvent’s scale with Goldcast ...

For acquiring leads and doing business, there is no substitute for the value of face-to-face events. That's why, prior to the COVID-19 pandemic, meetings and events commanded 25-30% of B2B marketing ...

2020 has been unlike any other year, as the new normal of lockdowns and social distancing has forced businesses to make an instant leap into creating innovative and interactive hybrid or virtual ...