Entrepreneurs who try to appeal to everyone risk appealing to no one. One of the most critical steps to building a successful business and personal brand is to focus on a niche. Entrepreneurs should ...

I’ve always considered this to be a brilliant quote, but because it came from Jobs, I framed it in terms of the big, mass-market product categories where he was such an important force. But when I ...

Startup businesses must define their position in the marketplace and remain focused in order to be successful, keynote speaker Jan Eglen said during an Entrepreneurial Day program Nov. 7 at Indiana ...

Opinions expressed by Entrepreneur contributors are their own. In their book, Start Your Own Business, the staff of Entrepreneur Media, Inc. guides you through the critical steps to starting a ...