Forbes contributors publish independent expert analyses and insights. I write about mobile commerce innovations impacting consumer behavior. Did you know that shoppers who use fitting rooms are seven ...

Statistics show that 70 percent of our clothing purchases are made while we are in the fitting room. According to Robert Phibbs, The Retail Doctor, certain retailers have tricks of the trade that they ...

Reporter's Notebook is Retail Dive's ongoing series in which reporters and editors visit the retail industry's brick-and-mortar locations to gain on-the-ground insight into retail trends. If you can ...

Shopping can be an emotional experience, and retailers hope that the emotions consumers feel are positive ones, like excitement at finding a bargain or satisfaction at filling a need. But apparel ...