The relationship between football clubs and betting operators extends far beyond a mere advertising deal. For years, Manchester United was sponsored by AIG, and the team was often associated with the ...

Jersey patches are the newest hot topic in a constantly-evolving college athletics landscape. Leagues such as the NBA, MLB ...

Ohio State is looking at potential jersey patch sponsorships to bring in new revenue if the NCAA adopts a proposal to allow ...

Man United chiefs should be "concerned" after the club recently lost a "huge" sponsorship deal at Old Trafford.

More precisely, they’re on the chest of the club’s own U11 team. From now on, the fan scene of the Regionalliga leaders will ...

Casino sponsorship has become one of the most influential forces in football’s commercial landscape. From shirt logos to stadium branding, gambling companies particularly those offering live casino ...

State Farm is pulling its ads from Penn State football broadcasts, while General Motors is reconsidering its sponsorship deal and Wall Street is threatening to downgrade the school's credit rating, ...

Sports.com, a prominent digital sports entertainment brand under Lottery.com, has announced a multi-year global partnership with Soccerex, the leading organizer of football business events. This ...

Scottish football’s three senior bodies have agreed a seven-figure deal with UK-based software firm HALO as Official Technology Partner. Brokered by Scottish Football Marketing, the landmark agreement ...

Guinness is returning to the front of an English football shirt for the first time since 1986 after signing a deal with Women ...

Given the explosion of revenue sharing and NIL deals, plus the backpay charges for this massive House lawsuit, money isn’t cheap in college football right now. In the NFL, corporate sponsorships have ...

A grassroots football league is seeking sponsorship to help sustain and grow the game at community level. The Basingstoke Football League, which has supported football in Basingstoke and surrounding ...