The story of the Edsel serves as a cautionary tale for corporations, highlighting the consequences of high expectations, overconfidence, and large budgets when they clash with actual consumer needs ...

The Ford Edsel is often regarded as one of the most notorious failures in the history of the American automobile industry. A project that cost Ford hundreds of millions of dollars and took years to ...

Ford Motor Co.’s Edsel remains one of the biggest flops in corporate history. But no one knew that in late summer 1957, when the company introduced its new model with animated hoopla that included ...