New Web site creates a competition based on the notion that the easiest way to improve human behavior (i.e. exercise, recycle, etc.) is to make engaging in that behavior fun. Elizabeth Armstrong Moore ...

This 2 minute video produced by The Fun Theory.com (click here: http://www.youtube.com/watch?v=2lXh2n0aPyw) is a must see. It begins in a typical subway entrance. The ...

In January, Kevin Richardson won Volkswagen's The Fun Theory, a contest for ideas to make obeying speed-limits fun. Now, less than a year later, his entry is in use in Stockholm, Sweden. Is it ...

This 2 minute video produced by The Fun Theory.com (click here: http://www.youtube.com/watch?v=2lXh2n0aPyw) is a must see. It begins in a typical subway entrance. The ...

This video has been circulating around social media circles for a while, but every time I come across it, I can’t help but watch it. It’s a colorful reminder that we must continue to rethink the ...