Smack in the middle of the continuing urbanization of Friendship Heights sits GEICO’s headquarters on 26 acres of mostly undeveloped land, which has been approved since 1999 for office buildings, ...

GEICO’s Largest Regional Office Turns 35 The company celebrates 35 years at its Southeast, Midwest Regional offices in Macon MACON, Ga.--(BUSINESS WIRE)-- On a muggy, overcast August morning in 1974 ...

Relatively obscure until the 1990s, GEICO, a direct marketer of auto insurance, began to make its mark when it expanded beyond direct-mail solicitation and spent money on other media, especially ...

Starting in the mid-1990s GEICO, a direct marketer of automobile insurance, began spending an increasing amount of money on advertising, particularly television spots. The company's ad agency, the ...

Brand building can be defined as “Building the perceptions of your target audience.” Those who work in marketing usually say that in order to really build your brand you need to be consistent in your ...

SILVERDALE, Wash.--(BUSINESS WIRE)--Kevin Krieger of Silverdale, Wash., was named GEICO’s field representative of the year for his outstanding sales performance, team leadership and community ...