The brand is targeting millennials with a series of surreal, synth-heavy 80-inspired spots designed to show how it’s heartburn and indigestion relief can help the fun times roll on. The creative, from ...
Gaviscon’s “Tim and Tom” has fended off both M&M’s and KFC to retain the title of the most effective TV ad of 2017, as advertisers relied heavily on humour and novel imagery to grab viewer attention ...
Cheetham Bell JWT has created a &£10m TV campaign for Reckitt Benckiser’s recently launched Gaviscon Cool antacid. The ad, which breaks on October 18, uses the Irene Cara track ‘What a feeling!’ sung ...
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