Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the Google platform appears to be unraveling. Over the past ...

Google is adding a new Data Manager summary view, no-code Google tag upgrades and Meridian GeoX, a tool for measuring ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Google is rolling out major changes to Google Ads and Analytics, centralizing data governance under Consent Mode and altering ...

Google has introduced new advertising measurement tools that integrate with platforms like BigQuery, aiming to simplify data management, unify campaign insights, and improve causal measurement.

Google began filling nooks in its advertising and analytics platforms with agentic AI technology that can operate more autonomously — to take actions and make decisions with minimal human intervention ...

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new ...

Google Analytics now supports Customer Match from Google Ads. Audiences exported to Google Ads will now also "include your first-party consented, hashed customer data, and your tag-based user ...

Running Google Ads without proper research is an expensive way to learn. Budget disappears, results stay flat, and the ...