Google is adding a new Data Manager summary view, no-code Google tag upgrades and Meridian GeoX, a tool for measuring ...

Google began filling nooks in its advertising and analytics platforms with agentic AI technology that can operate more autonomously — to take actions and make decisions with minimal human intervention ...

Google is rolling out major changes to Google Ads and Analytics, centralizing data governance under Consent Mode and altering budget pacing for scheduled campaigns. From June 15, ad_storage will ...

Google has introduced new advertising measurement tools that integrate with platforms like BigQuery, aiming to simplify data management, unify campaign insights, and improve causal measurement.

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically works with Smart Bidding campaigns on YouTube, with Search and in-feed ads coming ...

Running Google Ads without proper research is an expensive way to learn. Budget disappears, results stay flat, and the ...

Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the sources of the data. Google said this is to "simplify data controls and ...