Google Ads retargeting: A guide to your data segments

Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it.
Search Engine Land

Google Display Network explained: Your quick guide to GDN

You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...
Medical Marketing & Media

Google grants expanded access to text guidelines for AI-powered search ads

Thursday morning, Google announced expanded beta access to new text-based controls for its AI Max for Search layer and Performance Max (PMax) campaigns in Google Ads. Marketers creating and planning ...
Search Engine Roundtable

Google Ads Editor Version 2.11 Is Now Available

Google has released version 2.11 of the Google Ads Editor, which includes over 15 new features and removes a couple of older features. The full list of features is below, as Google posted on its site.

AI Max Brand Controls Expand, VRC Non-Skip Ads Go Global – PPC Pulse

Google expands AI Max text guideline access and launches VRC non-skip ads globally, giving advertisers more control over AI copy and reach on YouTube CTV.