Google shares a "never-before-seen, under-the-hood" look at its keyword-matching system for search ads. Google Ads' keyword-matching system uses advanced technologies to determine eligibility based on ...

Google has filed a new motion to the court in its antitrust battle with Epic Games and Match Group, where it claims that the dating app maker owes additional fees beyond the $40 million that had been ...

“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last ...

Google and Match have officially resolved the antitrust dispute, a significant development in light of the upcoming legal showdown with Epic Games. This new feature empowers users to opt for payment ...

Google and the Match Group’s settlement will allow the dating app company to offer alternate in-app payment options, and Epic will go to trial alone. Google and the Match Group’s settlement will allow ...

Google Ads announced what it calls "confidential matching." Confidential matching is a "way to securely connect your first-party data for our measurement and audience solutions," Google said. And it ...

Google Analytics now supports Customer Match from Google Ads. Audiences exported to Google Ads will now also "include your first-party consented, hashed customer data, and your tag-based user ...

Online dating giant Match Group has dropped a closely watched antitrust lawsuit against Google’s app store, the two companies said Tuesday, days before a trial set to begin in San Francisco federal ...