The European Commission has sent preliminary findings to Alphabet's (GOOG) (GOOGL) Google outlining proposed measures to comply with the Digital Markets Act, or DMA, under which the company should allow third-party search engines to access Google search data,

Ginny Marvin reflects on how search evolved from manual PPC to AI-driven systems — and why marketers must stay curious and adapt.

Google initially faced pressure due to fears that it fell behind in the AI race and lost ground to AI models. Google Cloud serves as the backbone for many AI applications and is fueling the next stage of growth. Physical AI like Waymo and Gemini Robotics ...

Specifically, the European Commission is proposing that Google share its search data with third party search engines. The data would include "ranking, query, click and view data" and ideally be presented "on fair, reasonable and non-discriminatory terms" according to the European Commission.

As queries grow longer and less keyword-driven, Google's Search VP says AI is reshaping search intent, monetization, and content visibility.

Earlier this month, when U.S. District Judge Amit Mehta issued penalties against Google for monopolizing the search engine market, he stopped short of the harshest ones — like forcing the breakup of the company. Instead, Mehta ordered Google to share ...

Since last year’s disastrous rollout of Google’s AI Overviews, the world at large has been aware of how AI-powered search results can differ wildly from the traditional list of links search engines have generated for decades. Now, new research helps ...

A Google Search Console glitch triggered a message to site owners implying that impressions have only now started being reported.