The LEGO Group truly took the UN’s resolution to heart in the best way. On June 11, 2025, it put the planet in “play mode” by building incredible experiences in Boston, Berlin, London, and Shanghai.

Builders of all ages can step inside LEGO's brick-inspired and immersive celebration, coming to Chicago and Huntsville, AL.

The LEGO Group will open a new store in Richmond at an open-air shopping mall on Nov. 7. It will feature immersive ...

Nic Taylor, senior vice-president and head of our Lego Agency, said: “This holiday season, we’re inviting families to dive ...

This holiday season, gear up to build, play, and shine at The Chalet of Play – the LEGO Group’s dazzling new festive ...

The Chalet of Play is open daily from Monday to Saturday, 11:00–19:00, and Sunday, 12:00–18:00, at Covent Garden Piazza, ...

This summer, The LEGO Group launched its PLAY Pavilion installation at the Serpentine Gallery, London. The colorful space, designed by iconic architect Sir Peter Cook, featured a two-month-long ...

Play is crucial for developing and nurturing physical, social, emotional, cognitive, and creative skills, according to the ...

Families from the South can soon skip the Manila traffic for their LEGO® fix. On October 19, the world’s most iconic play brand opens its newest LEGO Certified Store (LCS) Vermosa at Ayala Malls ...

Myer is celebrating the 70th anniversary of its Christmas Windows with a partnership with the LEGO Group. This year’s display ...

In 2024 the United Nations declared June 11 as International Day of Play. The resolution’s stated goal was “to preserve, promote, and prioritize playing so that all people, especially children, can ...