For the first time in its history, McDonald’s is letting kids redesign the Happy Meal box — however it’s not for branding, but for their well-being. The company has rolled out a limited-edition “Draw ...

Back in 1979, McDonald's ad exec Bob Bernstein had a lightbulb moment: Why not turn the packaging itself into the main attraction and toss in a toy? And with that, the first McDonald's U.S. Happy Meal ...

The best part of Happy Meals was always opening the box to find the toy inside. Now, the box is the toy. And while I wouldn’t go so far as to claim this flimsy, french-fry-smelling box is going to ...

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