For the last few weeks now, we have been keeping track of radio advertising spending at home improvement giant Home Depot ...
Hi readers, this is James Hercher, AdExchanger senior editor, with the weekly Commerce Media dispatch. Today, I’m doing a deep-dive Q&A with Melanie Babcock, who’s been at The Home Depot for almost 10 ...
In addition, Home Depot's sponsored products advertising results are enhanced by Pentaleap's Fluid Relevancy Engine, which is designed to dynamically position ads to the right customers at the right ...
As an unusually cold winter winds down, Home Depot is shrewdly using mobile to reach consumers? whose minds are turning to home improvement projects with native ads while simultaneously experimenting ...
Melanie Babcock, Home Depot’s vice president of Orange Apron Media and monetization, discusses the brand’s new self-service retail ad platform Orange Access. The Home Depot unveiled a new self-service ...
Getting the word out about special deals—even on ice scrapers that will be returned in a matter of minutes—is vital for any business. Home ...
Are you a print subscriber? Activate your account. By E.J. Schultz - 3 hours 5 min ago By Brian Bonilla - 3 hours 16 min ago 3 hours 16 min ago By Ewan Larkin - 3 hours 46 min ago By Adrianne ...
Shareholders have filed resolutions with Omnicom and The Home Depot seeking a third-party investigation of whether the companies’ ad policies are contributing to violations of civil or human rights.
Lowe's Home Improvement Black Friday ad. You take a sneak peek at upcoming discounts and even get a jump on the Black Friday deals at The Home Depot and Lowe's Home Improvement. Lowe's Black Friday ...
Orange Apron Media, the retail media division of The Home Depot, has launched a new self-service experience for brand advertisers. Through Orange Access, advertisers can plan, activate, optimize and ...
Are you a print subscriber? Activate your account. By Tim Nudd - 19 hours 17 min ago By Amir Farhang - 19 hours 17 min ago By Ashley Joseph - 1 day 17 hours ago By Ad Age Staff - 1 day 17 hours ago By ...
Shareholders in Omnicom and Home Depot, two giant digital advertisers, are seeking investigations into whether ads on Facebook, Google, and Twitter fuel violence and hate speech. Investors expect the ...
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