Influencer marketing might have been one of the biggest advances in marketing since the interstitial. That means “pop-up ad” ...

For the last few weeks now, we have been keeping track of radio advertising spending at home improvement giant Home Depot ...

As radio advertisers ramp up for Labor Day, Progressive once again holds firm at No. 1 in Media Monitors’ Spot Ten Radio rankings for the week of August 18–24. But it’s The Home Depot that made the ...

Seriously, guys. Enough with the ROAS (return on ad spend) obsession. It’s time for a smarter approach to measurement that focuses on more than short-term outcomes, says Melanie Babcock-Brown, VP of ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. The biggest retailers are ...

Home Depot (HD) under pressure to show earnings rebound at investor day. Analyst expects modest industry demand.

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. The biggest retailers are ...