Personalization sits at the very heart of marketing performance improvement in B2B as well as in B2C companies. The latter camp has made enormous strides in recent years in being able to present ...

The internet relies on a system of addresses that treats every computer, tablet and smartphone as a distinct device, allowing all of them to communicate with each other. Because many kinds of devices ...

An IP address which stands for internet protocol address is a digital code that is generated through a hierarchical system that involves the RIRs, IANA, and ISPs which allows computers to send and ...

Advertisers have relied on IP addresses as a foundational signal for ad targeting and attribution on connected TV for well over a decade. But, sometimes, foundations crumble. IP addresses are ...

Navigating ISPs, VPNs, myriad free Wi-Fi hotspots, mobile devices and carriers and remote work challenges can be daunting for even an experienced marketer. A typical scenario is when the B2B marketer ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...