Halo Top ice cream launches the most significant marketing effort in its history with new agency of record, Digitas Chicago. - Halo Top Halo Top, after sitting out the national advertising game for ...

Celebrating 155 years of ice cream excellence, Graeter’s Ice Cream is stepping into a new era with a bold, evolved look. Today America’s oldest family-owned and operated craft ice cream maker unveils ...

Magnum Ice Cream Company, the parent company of Magnum, Ben & Jerry’s, Cornetto and Calippo brands, has appointed Publicis Groupe to its global media business following a competitive process. Publicis ...

Shoppers will see that the signature maroon color returns to prominence, complemented by elegant patterns and a new crown ...

Cohen asked supporters to submit ingredient and pint design suggestions, saying the winner “gets their flavor made and design ...

A recent ad campaign launched by Dairy Queen was pulled after it was received as coldly as the blizzard treats the company is famous for. The campaign was designed around the concept of guilt-tripping ...

CHICAGO -- An 89-year-old ice cream vendor who strolls the streets of the city's Little Village neighborhood has inspired a fundraising campaign that has raised nearly $150,000. Fidencio Sanchez and ...

Republican Bob O’Shea is kicking off his Annapolis mayoral campaign with an event Tuesday meant to spotlight the struggles of an ice cream business that floods frequently and what he sees as the ...